The Cost of Downtime: How Database Outages Impact Revenue, SLAs, and Brand Reputation (And Why CockroachDB is Critical for Resilience)
If you have ever been involved in resolving an outage, you know that downtime can be costly. But do you know just how costly a database outage can be? Let's take a look at the numbers:
Database outages can have a significant impact on top line revenue. In fact, according to a survey conducted by ITIC, 98% of organizations say a single hour of downtime costs over $100,000, while 81% report that it costs over $300,000. And that's just for a single hour! Imagine the revenue loss if your database is down for an entire day.
Service level agreements (SLAs) are a promise to your customers that you will provide a certain level of service, and failing to meet those promises can result in SLA breaches. A database outage can prevent you from meeting your SLAs, which can have serious consequences. For example, according to a report by LogicMonitor, 96% of companies reported that SLA breaches had a significant impact on their customers.
Your customers are your lifeblood, and a database outage can significantly impact their satisfaction with your brand. According to a study by Dynatrace, 78% of customers will switch to a competitor after just one bad experience, while 44% will share their negative experience on social media. In today's connected world, a single bad experience can quickly spiral out of control.
Finally, a database outage can have a significant impact on your brand reputation. Customers expect reliability and uptime, and failing to deliver on those promises can damage your brand. According to a survey by Vanson Bourne, 84% of IT decision-makers reported that a single outage can result in reputational damage, while 72% reported that it can result in a loss of customers.
Given these figures, it's clear that a resilient database is critical for maintaining business continuity and protecting your brand. CockroachDB is specifically designed to withstand failures and maintain uptime, with features like automatic rebalancing and multi-region clusters. By choosing a resilient database like CockroachDB, you can avoid the costs of downtime, maintain your SLAs, keep your customers happy, and protect your brand reputation.